We are a brand that inspires, motivates, and encourages people to do what they love and create opportunities to define what freedom means to them, allowing them to follow their dreams and passions, and find their true selves while making a positive impact on the world.
Amos Originals acknowledges First Nations people and communities as the Traditional Owners and Custodians of the land. We acknowledge and pay our respects to Elders, past and present, and emerging leaders.
At Amos, we believe that a brand should have human characteristics, just like a real person. Our brand personality defines everything from how we look and talk to how we behave and express our values to the world.
We are confident, intrepid and resourceful.
We'll take a chance. We're not afraid to try something new or share our ideas— even if they are unexpected. We’re comfortable taking the lead and inspiring others. We’re not arrogant or dominating.
We are open, approachable and authentic.
Being unique is what we all have in common. We like to connect with people from every walk of life - people who can change the way we see the world. We’re not self-righteous or complacent.
We are resilient, realistic and optimistic.
We can bounce back from any situation and learn from our setbacks. The only barriers are in our heads. We stay calm, and not stressed while remaining motivated and showing empathy to those around us.
Our brand is best suited for people who are passionate about growth. These include creators, artists, DJs, entrepreneurs, hustlers, go-getters, and anyone striving to find their definition of freedom.
We are young, restless and brave.
We create our own future.
We will not be labelled.
We are the voice of our time.
We are the heart of our kind.
A team. A family.
We are Amos!
All our designs and elements are inspired by these 4 categories.
At Amos Originals, we recognize that the choices we make as a brand have a profound impact on our planet.
We have adopted a Conscious Manufacturing approach where every step of our production process is guided by a deep sense of responsibility towards the environment.
Along with eco-friendly packaging and carbon-neutral shipping, from the moment you place an order - up until you receive it, we are striving to create a brand where sustainability and style coexist.